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Design is key

Design is key

By Minal Abhange

When the Fry Family Foundation decided it needed a new logo, it didn’t have far to look.

As a partner of College of the North Atlantic, the foundation opted to hold a design contest for students enrolled in the Graphic Design program at Prince Philip Drive campus. The winning design was submitted by Olivia Eunyoung Lee.

The Fry Family Foundation is dedicated to building strong communities and is committed to investing in the development of the future talent of young people. CNA has been a long-term beneficiary of that generosity with numerous donations made to the student scholarship program over the past decade, and many long-term investments to help students strive where possible, and mentor them in their educational and career pursuits.

Olivia with Paul Burt, President of the Fry Family Foundation, displaying her winning logo.

Paul Burt, President of the Fry Family Foundation, says, “It was a great experience and an amazing exercise for the students. Our mission is to interact with the students as much as we can, because it helps us to connect and understand their needs, the challenges and plan for future scholarships.” 

A logo is the face of any brand — it’s the very first impression someone gets from an organization or company — so its design is extremely important. It not only defines an organization’s identity; it also carries a symbolic reflection of the core values they support as a brand, making it a powerful asset. The whole point of creating a logo is to build brand recognition.

“My vision for the Fry Family Foundation logo was to depict the opportunities the foundation offers students by supporting them with scholarships. I also wanted to keep the design easy to comprehend and not go out-of-date quickly,” Olivia explains.

“I picked a few keywords that would resonate with the foundation (strong future, generosity, opportunity), and combined it with a classic key and the letter ‘F’ (signifying Fry Foundation) to create the logo.”

 Olivia not only won the Fry Family Foundation logo design contest, she also designed a manual and letterhead as a part of the marketing package for the foundation, and was recognized with the Juno Legacy Fund Scholarship.

“It all started as a class logo design project, which evolved into a logo contest with an idea pitch and presentation about the logo design and turned into a really fun project,” she says. “I was really surprised and excited on winning the Juno Legacy Fund Scholarship.” Born and raised in South Korea, Olivia moved to St. John’s, NL a few years ago with her partner. Among some of the things Olivia enjoys the most is drawing, which motivated her to pursue her passion into formal education.

“As a child I was always interested in drawing and was more inclined towards creating art for comic books,” Olivia says. “This motivated me to pursue a Bachelor of Animation degree in South Korea, which formed a strong foundation for me.”

Olivia graduated from the Graphic Design program in June 2018; she says her favourite part of studying at CNA was the small classroom setting and the openness she shared with the instructors.

Olivia with Paul Burt, President of the Fry Family Foundation, displaying her winning logo.

“The two years at CNA have been wonderful experience. I was fortunate to have met some great people and made some amazing friends. I feel really confident and look forward to working in the field and ready to start a new journey in my life.”

This year’s Fry Family Foundation support enabled 33 students to take home several scholarships and six James Sellars awards valued at $55,000.

To find out more about CNA’s Graphic Design program, visit www.cna.nl.ca

 

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